Tweamster's Blog

In Network Marketing Are You A Fox Or A Hedgehog

June 18, 2012

I’ve been keeping myself busy promoting my business, I hope you are too. Let me know what’s working for you, I’m interested, leave a comment!

In the meantime, here’s another very relevant article to our topic from our friend, Pat. Enjoy!

Would you consider yourself a fox or a hedgehog?

What’s the difference?

Jim Collins wrote about it in his bestseller Good to Great and it’s based on the famous essay “The Hedgehog and the Fox,” written by Isaiah Berlin. In it, he divided the world into hedgehogs and foxes, based upon an ancient Greek parable: “The fox knows many things, but the hedgehog knows one big thing.”

The fox is crafty and resourceful. When he goes hunting for the hedgehog, he tries to think of many different plans – dig into the burrow, lie in ambush and attack when the hedgehog comes out, etc. But he can’t focus on one strategy…he is scattered and chases many trails at once.

The hedgehog knows one thing and can do it well. When the fox comes to eat him, he rolls up in a tight, spiky ball. All the fox gets is a bloody nose, yet he tries again and again, hatching new unusual methods of attack. He just doesn’t learn.

In business, the fox is the person who starts something only to quit after three weeks in favor of some new, better plan or fad. He is so busy trying to juggle all his ideas and excitement to start something new and promising that he has no time to really understand what he’s doing. He is simply treading water.

The foxes of the business world rarely succeed. The lion’s share of success and wealth belongs to the hedgehogs–the people who focused on one thing and became a true specialist. They do one thing and do it very well. It’s their Hedgehog Concept.

For example, my Hedgehog Concept has always been direct sales–specifically telesales. I’ve made millions of dollars specializing in just that. I’ve been in sales all my life and have built two multi-million dollar sales organizations from scratch. Along the way I’ve always looked for new, creative ways to enhance and expand my Hedgehog Concept, but I never let myself get distracted by other trails. (Sure I have ownership in other businesses and have done many joint ventures, but I never lost sight of my Hedgehog Concept…)

 The Three Circles of the Hedgehog Concept

Hedgehog Concepts are based on three circles…all the same size and all equally important. Think of them as a classic Venn diagram*: each intersect and that combined “middle” is where the magic happens.

 Circle 1

This circle involves what you can be best at. It’s not a goal, strategy or plan, and it’s not just a “core competency.” It’s the place where you can really shine; the thing that you could become one of the best in the world at.

Circle 2

This is the economic part of the equation. All very successful people I know were very smart with setting things up that will provide a powerful cash flow.

Circle 3

Great success requires passion. This circle contains what ignites your passion. The idea here is not to stimulate passion but to find what really makes you passionate. You have to ask yourself if you’d still come to work if you had all the money you need…if the answer is no, it’s probably not your passion. Like Confucius once said, “Choose a job you love, and you will never have to work a day in your life.”

Your Hedgehog Concept lies in the intersection of these three circles. If you can live your life in the middle of them, you’ll have it made. You’ll be doing something that you can truly excel in, you’ll be deeply passionate about your work and you’ll be making great money.

It’s no good having two…you want it all! If you’re passionate about your work but make no money, you’re going to be very frustrated. If you’re good at what you do and make lots of money but hate your job, it’s not worth it. If there’s money to be made and you’re passionate about the field, but you’re no good at it, that’s frustrating too.


Ultimately you’re going to have to figure out what your Hedgehog Concept is, and you’ll know it once you hit it. Don’t settle for anything less because it’s where real happiness and success lies.


Accelerated Training Solutions

601 Cleveland Street, Suite 220, Clearwater FL  33755

Hope you enjoyed it! Please leave a comment. Let me know if there’s something you’d like to hear about relating to network marketing.

To your success,


*Venn diagram – a diagram that uses circles to show the relationship among the parts of the whole


Right Between The Eyes

January 10, 2011
Leave a Comment

Where Has This Book Been All My Life?

Ever pick up a book and have it just be so… right, so spot on, so personal and intimate to who you are and what you want in life; that you couldn’t put it down?

It doesn’t happen very often, and I read a lot and enjoy reading anything; history, fiction, economics, business, network marketing books, Harry Potter, sci fi; it’s one of my favorite pastimes, but moments like that where someone says exactly what I think are rare.

I hope I’m the only person who’s never read this book, but I have a hunch I’m in good company. I would guess I could probably ask forty or fifty networkers if they’ve read this book and I’d probably get forty or fifty no’s even though it’s considered a classic in network marketing.

What Book, Who Wrote It?

John Milton Fogg is the author, and the book is The Greatest Networker In The World. If you’ve read books or magazines on or about the network marketing industry, you’ve probably run across John’s name and never thought anything more about it.

Here’s a short self-description from John on his website; “For more than 20 years I’ve been a writer, teacher, author, speaker & coach. Ask me what I do and I’ll probably say, ‘I’m a writer.’ Ask my friends and they’ll say, ‘He’s a mentor.’ They’re right. That’s my purpose, passion & joy.

“I don’t claim to be The Greatest Networker in the World, and I am the guy that wrote the book, which having sold more than a million copies is one of the highest-ever selling network marketing titles.”

Has He Been Reading My Notes?

Here’s the part that really got to me and had tears welling up in my eyes:

“I just want to be a success, “ I told him, emotion troubling my words a little. “I’m so sick and tired of the sameness … to give my wife and kids the things they deserve. Disney World, “ I said, “I want to take the kids to Disney World – and the Grand Canyon. I want to be free. I want time … creativity … control…. And yes, I do want to be a pioneer – again. I loved doing that….”

“But…?” he asked quietly.

“But, I don’t know how,” I answered…  (End of quote)

I must be hanging out with the wrong people, nobody I know has ever mentioned this book to me …

Closing Out For This Edition

In the next paragraph, the narrator of the story goes on to say “I see other people doing it. Lots of them. So I know it can be done. And I know they’re not any smarter or better than me, or work any harder. It’s just that – I can’t seem to get it to work for me. I try. I really do. I make the calls… run my names list. It just doesn’t work.”

I am sure I’m going to find more pearls of wisdom as I continue reading this book (the quotes above are from page 13), and I will share them with you. But this one couldn’t wait as I knew it would speak to others out there.

But I wanted to close with this thought, no matter how good, bad or indifferent  you are at “doing” network marketing, you increase your chances for achieving your dreams if you pick a company that is going in the direction you want to go.

To learn more about how to pick a company to work with, go to and sign up for the “7 Days, 7 Insider Secrets” email newsletter.

If you’re investigating network marketing as a possible sideline or even a career change, but aren’t quite sure yet; you owe it to yourself to watch Brilliant Compensation, a beautiful analogy on why network marketing is so … well, brilliant.

Otherwise, if you’ve already read “The Greatest Networker,” reread it, if not, get and read the book, it’s well worth it.


Are you really listening, or are you just waiting for your turn to speak?  — John Milton Fogg

Never Give Up

December 21, 2010
Leave a Comment

There are basically two wrong things to do in any life situation.

1)    Give up

2)    Do nothing

There are a multitude of potentially useful or right things to do.

For instance, if things aren’t going the way you planned, you can learn more, plan better, do more, do a lot more, do something different, revise your game plan, find someone that’s gotten to where you want to be and ask for their help, work harder, work smarter, find a partner, find a better partner, get rid of the wrong partner, find a mentor, find a better mentor, etc.

You can also find out what’s motivating you, what’s your passion, why do you want what you want. If you say you want to be rich, why? What would being rich enable you to do? If you want more free time, why? What do you want to do with that free time? Travel, study, go back to school, be a missionary? What’s your real objective?

I read a great book on this subject a couple years ago called “Living With Passion” by Peter L. Hirsch. In Chapter 3, he gives an exercise in figuring out your purpose and values.

Once you have that thing, that passion, that goal, your why in front of you, it becomes much harder to give up on yourself and easier to motivate yourself to do whatever you need to do to turn the situation around.

Quotes To Help Keep You Motivated

Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.  – Calvin Coolidge

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.  Theodore Roosevelt

I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – victorious.  – Vince Lombardi

Never Giving Up Means Knowing Where You’re Going

To learn more about how network marketing can help you achieve your goals, check out Brilliant Compensation.

To learn how picking a company correctly increases your odds of success, go to and sign up for the “7 Days, 7 Insider Secrets” email newsletter.

Till next time – MERRY CHRISTMAS!

Why, Oh Why?

June 21, 2010

What Is A Why

My dictionary says that a why is a reason or an explanation.

As it applies to your home business, it’s your reason, your motivation, what turns you on about being in business for yourself or for that matter, not just being in business for yourself, but anything that isn’t easy where the rewards, whether material or spiritual, outweigh the hurdles, barriers, effort or time required to make that venture succeed.

What makes an actor or a musician struggle to make it in their industry? Ask them, they all have a reason. It could be for the money, it could be they have something they want to say, they might just want a better life for themselves than they saw their parents had.

What makes a small businessman get up every day for years going to work to make his business prosper? Why does he want to prosper? Does he just want to survive – eke out a living? Does he want to provide for his family and ensure his children have a better start in life than he or she did? Or does he have stars in his eyes and want to ensure that he can help end world hunger? Or help bring relief to victims of natural catastrophes?

Whatever it is, they’ve got a reason, a why for doing what they are doing. A reason big enough to put up with the trials and tribulations they put up with on their journey to success. Your why defines your journey, it’s the goal or the target, it’s where you’re headed. It’s your explanation of why you’re doing what you’re doing.

How Do I Find A Why

You may already know your why and be on your road to success, if so, this may be a refresher or a look at better ways to help your business partners discover what they are striving for, what motivates them.

I’ve seen a few different methods on how to find a why for doing your business. The simplest is to ask yourself what you want out of the business? The answer is whatever it’s going to be, but keep asking. If it’s money, ask what would having money do for you? You may say so I can take time off when I want to. Ask what would you take time off for? You could answer something like: so I can go to events in my children’s lives and spend time with them and bring them up the way I want them raised instead of having them raised by schools and daycares. Whatever it is, it will be highly personal and highly motivating for you.

Another way I found is in a book by John Kalench. He lists some questions to help you discover your motivation in life.

1)    If I didn’t have to work for a living – what would I love to do?  (This is about “doing what you love.”)

2)    If I were just given $1 million tax free, what would be the first thing that I’d do with it? (Of course you’d pay off your bills, we want to look beyond survival. Think BIG prosperity, stretch yourself and think of what you’d really love to do with the money.)

3)    If I learned that I had six months to live – what would I do with the rest of my life? (Assume they are six healthy months – what would you do?)

4)    If I did that or had that, what would it bring me? (As above, you may have to ask this a few times to get to the bottom of it, or maybe not, it may be sitting right on the end of your tongue waiting for the right question.)

There are many ways to do this, but the basic idea is what do you want a business for, what do you want to achieve with it, what will it enable you to do?

Whose Why Is It

You might be tempted to take someone else’s reason as your own, because that seems simpler than all this hard thinking about your reasons for being in business. Trust me on this, this reason, explanation, why, is what will motivate you when the going gets tough, when that new recruit you thought was in the bag says no or disappears, when one of your best producers goes off to another company.

Why Do I Need A Why

Knowing why will keep you going, Len Clements says one of the top five reasons why people fail in network marketing is THEY QUIT. Knowing why you’re working your business will keep you working your business and carrying on towards your goals, instead of giving up.

Help Your Partners Find Their Why

You’ve probably noticed that not only can you use this information to find your own why, your own purpose; you can help your business partners get on the right road to success by helping them find their why for doing the business.

Time Freedom – Geographic Freedom

This topic (of whys) was sparked into life by something I was reading from one of my mentors about his whys for building a network marketing business. He wanted time freedom and geographic freedom. When I read that, chills ran up and down my spine. I had forgotten that was one of my whys, but there it was and I got all excited about it all over again.

I want to be able to go visit my Dad whenever I want, I want to be able to take a month off to take a motorcycle cruise around some part of the country, I want to be able to jump in at a moment’s notice and go help my church at major catastrophes to bring relief to people who lost everything.

If you build that stable, long-term residual income, all these “I want to’s” become possible. Find a why that’s big enough to take you there.

Why, Is There Anything Else?

Once you’ve got the why for your business , you can pick a company and product that fits in with it and aligns with what you want to achieve. In order to do that, you have to know how to research and investigate network marketing companies to find the company that will help you achieve your goals.

Now here’s what might not be so obvious about all this fuss about finding your why and finding the right company. By finding the company that best fits you and your why, your passion is assured and that passion will be obvious to your prospects and make your business easier.

For more info on what to look for, go to and sign up for the “7 Days, 7 Insider Secrets” email newsletter. (The cost is $4000 with a temporary 100% discount if you sign up right away!)


Just to close out on a lighter note – here’s some funny ads courtesy of Len Clements.

Earn $90,000 in One Year or More! Pretty safe claim, isn’t it?

You Can Make A Fortune-By Passing Out, or Mailing Tapes I Will Give You. Passing out seems like less work and a lot more relaxing.

Free Allergies Sneezing, watery eyes, runny nose, and if you act now, they’ll even throw in a little athlete’s foot!

See you next week!