Tweamster's Blog

In Network Marketing Are You A Fox Or A Hedgehog

June 18, 2012
3 Comments

I’ve been keeping myself busy promoting my business, I hope you are too. Let me know what’s working for you, I’m interested, leave a comment!

In the meantime, here’s another very relevant article to our topic from our friend, Pat. Enjoy!

Would you consider yourself a fox or a hedgehog?

What’s the difference?

Jim Collins wrote about it in his bestseller Good to Great and it’s based on the famous essay “The Hedgehog and the Fox,” written by Isaiah Berlin. In it, he divided the world into hedgehogs and foxes, based upon an ancient Greek parable: “The fox knows many things, but the hedgehog knows one big thing.”

The fox is crafty and resourceful. When he goes hunting for the hedgehog, he tries to think of many different plans – dig into the burrow, lie in ambush and attack when the hedgehog comes out, etc. But he can’t focus on one strategy…he is scattered and chases many trails at once.

The hedgehog knows one thing and can do it well. When the fox comes to eat him, he rolls up in a tight, spiky ball. All the fox gets is a bloody nose, yet he tries again and again, hatching new unusual methods of attack. He just doesn’t learn.

In business, the fox is the person who starts something only to quit after three weeks in favor of some new, better plan or fad. He is so busy trying to juggle all his ideas and excitement to start something new and promising that he has no time to really understand what he’s doing. He is simply treading water.

The foxes of the business world rarely succeed. The lion’s share of success and wealth belongs to the hedgehogs–the people who focused on one thing and became a true specialist. They do one thing and do it very well. It’s their Hedgehog Concept.

For example, my Hedgehog Concept has always been direct sales–specifically telesales. I’ve made millions of dollars specializing in just that. I’ve been in sales all my life and have built two multi-million dollar sales organizations from scratch. Along the way I’ve always looked for new, creative ways to enhance and expand my Hedgehog Concept, but I never let myself get distracted by other trails. (Sure I have ownership in other businesses and have done many joint ventures, but I never lost sight of my Hedgehog Concept…)

 The Three Circles of the Hedgehog Concept

Hedgehog Concepts are based on three circles…all the same size and all equally important. Think of them as a classic Venn diagram*: each intersect and that combined “middle” is where the magic happens.

 Circle 1

This circle involves what you can be best at. It’s not a goal, strategy or plan, and it’s not just a “core competency.” It’s the place where you can really shine; the thing that you could become one of the best in the world at.

Circle 2

This is the economic part of the equation. All very successful people I know were very smart with setting things up that will provide a powerful cash flow.

Circle 3

Great success requires passion. This circle contains what ignites your passion. The idea here is not to stimulate passion but to find what really makes you passionate. You have to ask yourself if you’d still come to work if you had all the money you need…if the answer is no, it’s probably not your passion. Like Confucius once said, “Choose a job you love, and you will never have to work a day in your life.”

Your Hedgehog Concept lies in the intersection of these three circles. If you can live your life in the middle of them, you’ll have it made. You’ll be doing something that you can truly excel in, you’ll be deeply passionate about your work and you’ll be making great money.

It’s no good having two…you want it all! If you’re passionate about your work but make no money, you’re going to be very frustrated. If you’re good at what you do and make lots of money but hate your job, it’s not worth it. If there’s money to be made and you’re passionate about the field, but you’re no good at it, that’s frustrating too.

Summary

Ultimately you’re going to have to figure out what your Hedgehog Concept is, and you’ll know it once you hit it. Don’t settle for anything less because it’s where real happiness and success lies.

Pat

Accelerated Training Solutions

http://www.accelerateyourtraining.com/

800-809-0487
601 Cleveland Street, Suite 220, Clearwater FL  33755

Hope you enjoyed it! Please leave a comment. Let me know if there’s something you’d like to hear about relating to network marketing.

To your success,

Alan

*Venn diagram – a diagram that uses circles to show the relationship among the parts of the whole


The Mystery of It All

May 24, 2011
2 Comments

Ever wonder if there’s something wrong with you because you just can’t seem to figure out how network marketing works? Why some people seem to do so well yet you seem to be just struggling along hoping that it starts working for you. Ever get so frustrated that you just want to scream?

I sometimes get the feeling that some of the “gurus” aren’t trying to expose any mystery, they’re working hard to maintain it so they can sell us their cure, their magic elixir.

Mystery & Power

The truth is, if a mystery is exposed, the power will be gone in the mystery, and you will have the power instead.

If you have the basics or fundamentals of something, and can apply those basics to your business, or your life, you can cause things to happen and achieve your goals and purposes.

Gurus?

There are a lot of gurus out there selling their secrets to success in network marketing. For the newbies, novices and even people who have been around awhile, it can be very difficult to tell real gurus from the pretended ones.

There are a couple of ways to tell who really has the right stuff. One is to check the statistics of the guru and see if he’s practicing what he preaches and having success with it. The second and I think better way is to find the guru’s students and find out if they are succeeding. Are they able to listen to and understand what the guru is teaching, apply it and have success with it?

Here’s My Favorites

I have a few that put together in correct sequence will improve your odds immensely of achieving your goals in network marketing.

First, are you totally sold on our industry – network marketing? Do you think it’s an honest, ethical and honorable way to build a business? Do you know why it is? If you don’t, then I recommend you grab your mouse and click through to Brilliant Compensation and let a Professor of Marketing and an industry veteran who’s made millions explain the industry to you in a way that makes complete sense.

Second, do you know how to to evaluate a business against a standard checklist. Do you know what the 12 Critical Success Factors are? If not, then you need MLM-The Whole Truth by Lou Abbott. Lou has a free email series to introduce you to MLM – The Whole Truth. You can sign up for the free emails here, 7 Days – 7 Insider Secrets, and learn how to check out a company before you join. A full book and course is available which the email series will tell you how to order.

Third pick, once you’re sold on the industry, and you’ve picked your company and you’re ready to rock and roll, what do you do? You have to invite people to take a look at your business, of course. Industry veteran Tim Sales has put together a course called “Professional Inviter” that breaks the subject of inviting down into easy pieces that anyone can learn.

I think I’ve dispelled enough mystery for the day. If you avail yourselves of these materials, you’ll be way ahead of the game.

Quote

Success depends upon previous preparation, and without such preparation there is sure to be failure.  – Confucius