Tweamster's Blog

Commitment

June 28, 2011
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This is from an email newsletter that I get, I loved this one so much that I wanted to share it:

“This might sound easy, but commitment is more than just a word. Commitment is an action towards success.

“Most people assume that they first have to figure everything out and only then will they commit. The issue is they then never seem to get around to it. Even if they figure it out and are ready to commit, that original opportunity then no longer exists or someone else has already taken claim to it.

“Committing first means getting 100 percent behind whatever it is you are committing to before you figure out every detail. Sure it may be risky to commit first and then, turnaround to figure the rest out later, but it is my absolute belief that creativity and problem solving are stimulated only after a person fully commits. Preparation, details, and training are still critical, but the challenges you face in life will require you to act before you determine how to make everything turn out right.

“Remember, it‘s not necessarily the smartest and brightest who win in the game of life but rather those who can commit the most passionately to their cause.”

Grant   © Copyright Grant Cardone

Another Look at Commitment

“But when I said that nothing had been done I erred in one important matter. We had definitely committed ourselves and were halfway out of our ruts. We had put down our passage money–booked a sailing to Bombay. This may sound too simple, but is great in consequence. Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, the providence moves too. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamt would have come his way. I learned a deep respect for one of Goethe’s couplets: Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it!”

from The Scottish Himalaya Expedition by W. H. Murray, 1951

So…

Are you committed?

Are you willing to do whatever it takes to make your dreams come true?

Till next time!

Alan

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Pipelines

June 6, 2011
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What Is A Pipeline?

Originally, a pipeline was a pipe or system of pipes designed to carry something such as oil, natural gas, or other petroleum-based products over long distances, often underground. (For some reason not entirely clear to me, a pipeline carrying water is not generally referred to as a pipeline, instead being called water pipes, water mains, or aqueducts.)

Near as I can tell, this was then generalized to: a system through which something is conducted, especially as a means of supply. So you could have a manufacturing pipeline, or a food pipeline, etc.

This more general definition then morphed into a popular expression for things that are in process. For example,“There are over 10,000 condo units in the pipeline, in various stages of construction or conversion.” Or “I’m not worried about apartment move-outs this summer because I have a number of prospects in the pipeline.”

Why Do We Use The Phrase “Pipeline”

In any business, there is a sequence of steps that one has to go through to get the final product. These steps can then be likened to a pipeline.

For instance, in putting together a marketing campaign, one might first come up with some bright ideas, these would then be presented to the client, who would pick the idea that they felt best represented their company or product, then someone would come up with ideas of pictures, videos, etc. to represent that idea, all the way to the final roll-out of the campaign to the public it is intended for.

In my electronics repair business, the pipeline started with someone bringing in their broken electronics for repair. Then we would diagnose the problem and give them an estimate. After the customer approved the estimate, we would order the parts needed for the repair. The parts would come in. We’d install the parts, test the item for proper operation. Create an invoice. Call the customer. Customer comes in, pays, picks up his electronics and goes home happy.

So pipeline is a handy phrase to describe the process or the sequence of steps that one has to go through to get the product that one is aiming for.

The Pipeline & Network Marketing

In network marketing, since we are marketing a product, we are moving our company’s products into the hands and homes of consumers. Whether it’s vitamins, water, legal service plans, or home decorations, nobody makes any money unless someone buys that product.

The customer pipeline begins with the methods you are using to interest people in your product. Once a person has expressed interest in some form, he is in the pipeline. You give him more information. You might give him samples. Go to a meeting to learn more. He comes out the other end of the pipeline as either a customer or a non-customer. To keep customers coming out of the end of the pipeline, you have to keep putting new people in at the beginning of the pipeline.

No people entering the pipeline, no customers coming out of the pipeline.

Lots of people entering the pipeline, lots of customers coming out of the pipeline.

The Pipeline

If you chose your company/product well, you have a great product at a competitive price that your customers use and reorder or buy more of. This creates residual income, every time someone uses up their stuff, they buy more and you make a little bit each time.

As you continue to add customers these add up to a stream of income that you don’t have to create from scratch each day/month/year.

This becomes similar to the gas pipeline for the oil company, as long as the product is moving through the pipeline, the oil company makes money.

Lou Abbot has come up with a great little video based on a book by Burke Hedges that illustrates this in a very entertaining way.  I recommend you go watch it. When the site opens, scroll down the page to step 1 and click on “View the demo!” Click “START” on the next page. Go here to click over to it.

Make it a great week!