Tweamster's Blog

Stop, Look and Listen | January 17, 2011

Network Marketing

One way of defining network marketing is that it’s all about relationships and word of mouth. Knowing that relationships are about listening as much or more than talking, why don’t we have an easier time developing relationships with those in our “network?”

In his book, Conversations with the Greatest Networker in the World, John Milton Fogg identifies the problem as reactive listening, in other words, what you’re doing instead of just listening.

Are You Doing Any Of These?

Here, in brief, are a few of the 11 reasons the greatest networker identifies as why we’re not listening, or what we’re doing instead of listening.

Comparing – what you’re hearing to something else you’ve heard, is it better than or worse than what you heard elsewhere, do you disagree with it? Just listen, focus on hearing what the person is saying.

Derailing – change the subject, this will definitely tell the person you don’t care about what he/she was talking about. But if you’re figuring out how to change the subject, you’re not listening.

Fighting – disagree, dispute, disapprove, belittle, begrudge, put down… If you think what the person is saying is wrong – fine. Listen, let him know you heard him, then express your own thought.

Plotting – if you already have a plot in mind for the conversation you’re having, you’re not listening. You’re directing the conversation to make it fit with and stick to your plot instead of truly listening.

You should get the book to get the rest of the ways to “not listen” but I’m guessing you’ve already spotted one or more things you’re doing in your conversations.

What Else Should You Know?

Further on in the book, the greatest networker is talking about why he had a favorable impression of network marketing before he became a network marketer. He says “Nothing will ever be as powerful promoting a product or service as simple word-of-mouth, and Network Marketing harnessed that by giving it a reward structure. I thought that was utterly brilliant!” For an awesome video detailing why it’s brilliant; check out Brilliant Compensation.

If you’re looking for a company to work with or a better company, go to www.AlansMLMTips.com and sign up for the “7 Days, 7 Insider Secrets” email newsletter to learn more about what to look for in a company.

Or you can get The Greatest Networker in the World & Conversations with the Greatest Networker and read it here.

Quote

I thought this was pretty funny, but true as well. The Greatest Networker, in his persona in the book says, “Working where, when and how much you want, rather than having your boss or some company policy tell you what to do, is truly the American way. After all, didn’t the ‘Declaration of Independent Contractors’ say that we Network Marketers are endowed by our Creator with certain unalienable Rights, among which were Life, Liberty and the Pursuit of Happiness?”

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