Tweamster's Blog

Recruit Or Sponsor? | October 18, 2010

The Definitions

American Heritage defines a sponsor as:  One who assumes responsibility for another person or a group during a period of instruction, apprenticeship, or probation.

A recruiter is defined as someone who supplies or enlists new members or employees for an organization or group.

In other words, a sponsor has to recruit, but a recruiter does not have to sponsor. The sponsor is genuinely concerned about other people, whereas the recruiter is primarily concerned with his own welfare.

Isn’t Recruiting Good For The Company?

The recruiter is only signing people up into his program du jour, like throwing mud against the wall and watching to see what sticks, never taking responsibility for making it stick, but only watching and waiting to see who does stick.

Recruiting leads to an ill-informed group of participants that are oversold on the merits of the business and uninformed about the expenses and sustainability of the behavior. Companies with heavy recruitment cultures flame out within a few years (or several if they’re lucky), or worse, get shut down.

Sponsoring Is Win/Win For Everyone

Sponsoring is about taking personal responsibility for the new participants in the business, ensuring they have a good understanding of the responsibilities associated with owning their own business, educating them about the product and mentoring them along the way as they make sales and sponsor other participants. Sponsoring is about caring and education. It creates a win/win relationship between the sponsor and the enrollee.

A sponsors makes a personal commitment to those people he sponsors into the business. As the new business partner grows into the business and begins to succeed, the relationship between the sponsor and the new partner will change, but the desire to help or assist will never diminish.

Sponsoring is good for the new business partner, it’s good for the sponsor because those he sponsors have a far higher probability of developing an income and sticking it out through the learning curve, and it’s good for the company as they get a well-trained and responsible sales force that will help them grow for years to come.


Portions of this post were excerpted from: and from Create Your Fortune In Network Marketing by David A. Nelson.


“You can get everything in life you want if you will just help enough other people get what they want.” — Zig Ziglar, Author and Motivational Speaker

What’s you favorite business quote? Leave your favorite business quote in a comment below. Thanks!




Posted in Uncategorized

Leave a Comment »

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: