Tweamster's Blog

Network Marketing And A Mystery | August 16, 2010

Business Briefing

I listened to a very interesting business briefing over the weekend. Now, before you roll your eyes and go, oh no, not another business briefing, let me explain what I found so interesting about it.

This briefing had all the usual components, what the product is, what the company is and when they started. You can see the five things that every business briefing or opportunity meeting covers on an earlier blog post of mine called Five Things To Evaluate. This briefing had them all.

What was different about it was the fact that this briefing started with the statement that the upline giving the presentation had done some research into why so many people fail at home businesses. This stuck out like a sore thumb for me, this was something I had never heard in a business briefing. In an industry where statistics say that anywhere from 85% on up of all new recruits quit or fail, if someone said they had found a reason for all that quitting or failure, I wanted to know what it was.

I’ve Seen This Before

Now the funny thing about this was it’s something we’ve probably all heard of, participated in and done with our recruits. What was different was the position it was given and the exact wording of it.

I just went to my bookshelf and of the first eight books I picked up, seven of them mentioned it. (The eighth one was more of a motivational book than a book on network marketing.)

What Some Of My Other Mentors Say

A book that I just finished reading put me in the prospect’s shoes and he put this at number three. Most of the seven books I mentioned above put it near the end of the book.

Most of the companies that I’ve observed or participated in personally at least give lip service to it.

So What Is It Already?

After all that buildup, after I tell you you’re probably going to think “that’s it?”

The top reason found for all that failure was training; effective training. Training that gets you the basics of what you need to do quickly and efficiently and gives you a step by step plan of how to do the business with no wasted effort and makes sure that you understand exactly why you’re doing each step.

With new recruits, it’s essential that you help them get some initial success quickly or they’re going to be gone just as quickly.

Why do you think that almost every book on or about network marketing mentions training and encourages you or even implores you to read books, listen to training videos, listen to training audios? Could it be that no one has come up with a simple, workable system that anyone can use and get started with?  Remember that 85% or higher failure or attrition rate?

There are a remarkably few skills that you need to learn to succeed at network marketing, but very few people come into network marketing already knowing them.

What To Do?

You could go hide in a cave or bury your head in the sand, but that won’t bring you the success you want, desire and long for. If you’re here, you’re either already involved with network marketing, are considering getting involved in network marketing or are looking for a better company to work with. (Or maybe you’re a personal friend who likes my writing, that might be possible too…)

If you’re new to the industry and are considering becoming a network marketer, I highly recommend that you go watch the video Brilliant Compensation. This video gives you a fascinating look at why network marketing is such a brilliant home business.

If you’ve decided to become a network marketer and aren’t sure what company  to work with, or are overwhelmed with the choices, or don’t know how to evaluate the differences between different business opportunities, go to and sign up for the “7 Days, 7 Insider Secrets” email newsletter. This will give you some great free tips on how to choose a company to work with.

If you’re already with a company and looking for training, there are so many sources of training that it becomes tedious to sort out the good from the bad. In a future post, I’m going to cover some of what I think are the best.

For now, I’m going to sign off. Till next time, make it a great week!


Sometimes I notice funny email subject lines, I thought this one was great! I received it from Toshiba yesterday.

“Weekend Special: Free Memory and Hard Drive Upgrades – Starting at $399”

How much would it be if they weren’t free?


1 Comment »

  1. as always, this is a great post. training is where all things fail or succeed. If you want to succeed at MLM or anything else where you lead, then you need to learn to train. But to effectively train you need to find people who are teachable, that simple.

    looking forward to your next post 🙂

    Comment by tstarkcalgary — August 16, 2010 @ 9:39 pm

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