Tweamster's Blog

Duplication | June 7, 2010

Who Wants To Duplicate

Whether you’re a network marketing veteran or you just signed up with your first opportunity, you’ve probably been told that the big money comes from duplication or that everything we do has to be duplicatable.

Duplication gives you leverage which multiplies your time, effort and money (instead of your blood, sweat and tears). For more on leverage, see my earlier post “What Else Do I Need To Know.”

Too many people, I think, believe this means to do everything exactly as your sponsor, mentor or trainer does everything. Even though I can already feel the slings and arrows headed my way, I disagree.

But I Don’t Want To Be Like ______

I spent several years trying to figure out why it seemed like I was doing everything that my sponsor asked me to, but it just didn’t seem to be happening for me. Of course, there were all those things that they told me to do that I just wouldn’t do; like harassing, haranguing and hassling my friends and family to come to a meeting or let me give them a presentation.

I would have rather failed than do that. I didn’t do that with my earlier electronics business, why would I do that with my network marketing business. With my electronics business, I told all my friends and family that I was in business and what I was doing and they came to me when they needed something I had. Why wouldn’t I do the same thing with my network marketing business?

You can probably see why I didn’t want to be like _______ because ­­­­_______. Fill in the blank with whoever you didn’t want to be like; with whatever reason you didn’t want to be like them. Mine was chasing friends and family, what’s your “I don’t want to do that?”

The first key to understanding this for me was watching all the successful people up on stage giving their stories; some of them did chase their friends, some started there and moved on, some never did chase anyone. Hmmm, what’s that all about?

So, if duplication is not “duplicating everything your sponsor or mentor is doing,” what is it? Let’s kick off from there.


Duplication, according to the dictionary means the process of making an exact copy of something, or identically copied from an original.  It comes from the Latin duplicare “to double.”

So, if it’s not your mentor or sponsor you’re supposed to duplicate, what are we supposed to duplicate?

What Do Most People Mean When They Say Duplication

I get the feeling sometimes that too many people in this business actually think we should duplicate our mentor or sponsor. I’ve met people who started talking and acting like their mentor to the point that I started wondering where did Bill go, this guy looks like Bill, but he sounds like Mr. Mentor.

Just because Mr. Mentor has a spiel that works for him, doesn’t necessarily mean it will work for everyone else. It might, but if it’s out of character for you to the point where people wonder when and how you got possessed, it probably isn’t going to work for you. People like to feel like they’re talking to someone that cares about them; that they can know, like and trust. If you’re not being you, they’re not going to know, like and trust you.

What IS The Big Deal About Duplication

The big deal about duplication is that more so than any other business model, network marketing depends on duplication. What is network marketing? It’s the movement of goods or services to people via person-to-person or word-of-mouth marketing. It requires customers and it requires customer finders.

When I say that network marketing depends on duplication, I don’t mean can they duplicate you or duplicate exactly what you did or duplicate what the latest trainer on stage said or what the company literature says to do.

You want to find people who can find a few customers and a few more customer finders. That is what you want to duplicate, and that is the big deal about duplication. HOW you do that is not as important as whether you do that.

Michael Clouse says duplication is the ability to get someone to do something, whether you’re there or not.

So, to wrap up, can you train your recruits in a way that’s realistic with their current skills to talk to people about their business in a way that they will do whether you are there or not? In a way that people will get interested in the product or the opportunity?

Duplication and The Company You Work With

Aligning with my continuing theme of how to select a company to work with, you might ask “What does the company I’m working with have to do with the duplication that occurs under me?” Remember, to be successful, you have to have your team duplicating success. Or, in the words of Zig Ziglar, “If you help enough people get what they want, you will get what you want.”

If the company violates or doesn’t meet any one or more of the 12 critical success factors™, the likelihood that the company will be there to allow you to have duplication goes down with each missing factor. If your company survives and thrives, this allows the duplication to continue and grow. And we’re back to leverage and that long-term, stable, residual income.

Another point that enters in here is the training that your company makes available. Does it really teach you all about the product? Does you it make you aware of all the ways that others are using to make their business grow? Or does the training raise more questions than it answers?

To find out more on what questions to ask, go to and sign up for the “7 Days, 7 Insider Secrets” email newsletter. (It’s still free… )


People prefer to do business with those they know, like and trust. You can’t get that through mindless duplication! You’ve got to leave room for the personal in your system. You’ve got to establish yourself as someone who’s likable and trustworthy. And you’ve got to teach your downline to do likewise.  – Joan Linwood



  1. Though I am not a network marketer, I enjoy your newsletter. You have really studied your subject and you come of as a professional. As a writer, I admire your smooth, conversational style. One thing I really “took home” here is that people like to do business with people they know. This has been my downfall in the music business–that I have, until lately, failed to “know” many other people in the music business. Keep up your good work, Alan. You are helping people to get what they want.

    Comment by Steve in LA — June 8, 2010 @ 11:44 pm

    • Thank you for the kudos. Absolutely, get on any and all music lines and start/keep communicating.

      Comment by tweamster — June 9, 2010 @ 12:56 am

  2. I agree with you. You must have the “you” in your marketing efforts. Be yourself, others will be attracted to your story, your style and your progress.
    Good article.
    Joyce Penner

    Comment by Joyce Penner — June 10, 2010 @ 4:13 am

    • Thanks Joyce! Took quite awhile for me to figure that out. I appreciate your comments.


      Comment by tweamster — June 10, 2010 @ 9:04 am

  3. Oh, I get it! You do what works for you, being yourself, over and over again, then get others to do the same thing over and over again. And we all make money!


    Comment by Carrie — June 19, 2010 @ 8:02 pm

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