Tweamster's Blog

I Can’t Do That, I’m Scared

June 28, 2010

A Survey

A couple of years ago, I read a report of a survey done by Len Clements in 1991 by Market Wave, his marketing research firm. While brainstorming for an idea about home businesses for this post, I ran across a note I had made at the time suggesting to myself that I make a website out of the results of this survey.

The survey was done on over 6,000 people who were not at that time business owners, and had never been business owners. The question asked was “If all obstacles were removed, would you like to own your own business?”

An astonishing 85% said yes, they would prefer to work for themselves. I say astonishing only because getting 85% of any diverse group to agree on something this wholeheartedly must mean there’s something to it.

Another way of looking at it, as Mr. Clements himself says, the other 15% must have misunderstood the question, or why wouldn’t they prefer to work for themselves.


This almost makes me want to go out there tonight and start applying the 3 foot rule. (In case you don’t know, the 3 foot rule means you prospect or try to recruit anyone within 3 feet of you.)

If 85% of the people want to work for themselves, let’s get to it. How can we possibly fail? Just start talking to people, right? How hard can that be?

Hold On A Minute There, Buckwheat

If you’ve tried the 3 foot rule, you know as well as I do that you don’t get 85% of the people within 3 feet of you interested in your opportunity. In fact, I felt lucky if I got one in 100 to express any interest. Hmmm, there must be something else at work here.

Now granted, there can be things you’re doing that are driving prospects away, such as being needy, having a lousy presentation, poor sales skills, etc., etc.

However, after seeing that 85% figure, Mr. Clements got interested in what kept people from starting a business if they wanted one. If that many people want to have their own business, but don’t, there must be some pretty compelling reasons preventing them from starting.

So, he did further research.

Things That Go Bump In The Night

After further inquiry, it was discovered that people had some basic fears about starting their own business. And the same four fears came up over and over and over. Not everyone had all four, but everyone had one or more of these four.

1)    It takes too much money

2)    It takes too much time

3)    There’s too much risk

4)    I don’t know how

Those were the four fears that kept those 85% from following their preference for owning their own business and working for themselves.

What’s Holding You Back

If you’re here reading this blog, you’ve overcome at least some of your fears of starting your own business. Aside from mlm or network marketing, do you know of any other business model that 1) has low start-up cost, 2) gives you the ability to start part-time or spare-time while you get it started and profitable, 3) has low risk, and 4) teaches you how to do it?

If you are thinking about starting your own business or are looking for your dream business, sign up for the free 7 Days – 7 Insider Secrets newsletter and learn how to find a company that maximizes your chances at success.


I wholeheartedly urge you to read the entire article that I’ve excerpted here. It’s (c)2008 by Len Clements.


A group of professional people posed this question to a group of 4 to 8 year-olds, ‘What does love mean?’

‘Love is what makes you smile when you’re tired…’   Terri – age 4

‘Love is when my mommy makes coffee for my daddy and she takes a sip before giving it to him, to make sure the taste is OK.’   Danny – age 7

‘Love is when you kiss all the time. Then when you get tired of kissing, you still want to be together and you talk more. My Mommy and Daddy are like that. They look gross when they kiss’   Emily – age 8

‘Love is what’s in the room with you at Christmas if you stop opening presents and listen.’   Bobby – age 7

‘During my piano recital, I was on a stage and I was scared. I looked at all the people watching me and saw my daddy waving and smiling. He was the only one doing that. I wasn’t scared anymore.’   Cindy – age 8

‘My mommy loves me more than anybody. You don’t see anyone else kissing me to sleep at night.’   Clare – age 6

‘Love is when Mommy sees Daddy smelly and sweaty and still says he is handsomer than Robert Redford.’   Chris – age 7

‘Love is when your puppy licks your face even after you left him alone all day.’
Mary Ann – age 4

‘You really shouldn’t say ‘I love you’ unless you mean it. But if you mean it, you should say it a lot. People forget.’   Jessica – age 8


Why, Oh Why?

June 21, 2010

What Is A Why

My dictionary says that a why is a reason or an explanation.

As it applies to your home business, it’s your reason, your motivation, what turns you on about being in business for yourself or for that matter, not just being in business for yourself, but anything that isn’t easy where the rewards, whether material or spiritual, outweigh the hurdles, barriers, effort or time required to make that venture succeed.

What makes an actor or a musician struggle to make it in their industry? Ask them, they all have a reason. It could be for the money, it could be they have something they want to say, they might just want a better life for themselves than they saw their parents had.

What makes a small businessman get up every day for years going to work to make his business prosper? Why does he want to prosper? Does he just want to survive – eke out a living? Does he want to provide for his family and ensure his children have a better start in life than he or she did? Or does he have stars in his eyes and want to ensure that he can help end world hunger? Or help bring relief to victims of natural catastrophes?

Whatever it is, they’ve got a reason, a why for doing what they are doing. A reason big enough to put up with the trials and tribulations they put up with on their journey to success. Your why defines your journey, it’s the goal or the target, it’s where you’re headed. It’s your explanation of why you’re doing what you’re doing.

How Do I Find A Why

You may already know your why and be on your road to success, if so, this may be a refresher or a look at better ways to help your business partners discover what they are striving for, what motivates them.

I’ve seen a few different methods on how to find a why for doing your business. The simplest is to ask yourself what you want out of the business? The answer is whatever it’s going to be, but keep asking. If it’s money, ask what would having money do for you? You may say so I can take time off when I want to. Ask what would you take time off for? You could answer something like: so I can go to events in my children’s lives and spend time with them and bring them up the way I want them raised instead of having them raised by schools and daycares. Whatever it is, it will be highly personal and highly motivating for you.

Another way I found is in a book by John Kalench. He lists some questions to help you discover your motivation in life.

1)    If I didn’t have to work for a living – what would I love to do?  (This is about “doing what you love.”)

2)    If I were just given $1 million tax free, what would be the first thing that I’d do with it? (Of course you’d pay off your bills, we want to look beyond survival. Think BIG prosperity, stretch yourself and think of what you’d really love to do with the money.)

3)    If I learned that I had six months to live – what would I do with the rest of my life? (Assume they are six healthy months – what would you do?)

4)    If I did that or had that, what would it bring me? (As above, you may have to ask this a few times to get to the bottom of it, or maybe not, it may be sitting right on the end of your tongue waiting for the right question.)

There are many ways to do this, but the basic idea is what do you want a business for, what do you want to achieve with it, what will it enable you to do?

Whose Why Is It

You might be tempted to take someone else’s reason as your own, because that seems simpler than all this hard thinking about your reasons for being in business. Trust me on this, this reason, explanation, why, is what will motivate you when the going gets tough, when that new recruit you thought was in the bag says no or disappears, when one of your best producers goes off to another company.

Why Do I Need A Why

Knowing why will keep you going, Len Clements says one of the top five reasons why people fail in network marketing is THEY QUIT. Knowing why you’re working your business will keep you working your business and carrying on towards your goals, instead of giving up.

Help Your Partners Find Their Why

You’ve probably noticed that not only can you use this information to find your own why, your own purpose; you can help your business partners get on the right road to success by helping them find their why for doing the business.

Time Freedom – Geographic Freedom

This topic (of whys) was sparked into life by something I was reading from one of my mentors about his whys for building a network marketing business. He wanted time freedom and geographic freedom. When I read that, chills ran up and down my spine. I had forgotten that was one of my whys, but there it was and I got all excited about it all over again.

I want to be able to go visit my Dad whenever I want, I want to be able to take a month off to take a motorcycle cruise around some part of the country, I want to be able to jump in at a moment’s notice and go help my church at major catastrophes to bring relief to people who lost everything.

If you build that stable, long-term residual income, all these “I want to’s” become possible. Find a why that’s big enough to take you there.

Why, Is There Anything Else?

Once you’ve got the why for your business , you can pick a company and product that fits in with it and aligns with what you want to achieve. In order to do that, you have to know how to research and investigate network marketing companies to find the company that will help you achieve your goals.

Now here’s what might not be so obvious about all this fuss about finding your why and finding the right company. By finding the company that best fits you and your why, your passion is assured and that passion will be obvious to your prospects and make your business easier.

For more info on what to look for, go to and sign up for the “7 Days, 7 Insider Secrets” email newsletter. (The cost is $4000 with a temporary 100% discount if you sign up right away!)


Just to close out on a lighter note – here’s some funny ads courtesy of Len Clements.

Earn $90,000 in One Year or More! Pretty safe claim, isn’t it?

You Can Make A Fortune-By Passing Out, or Mailing Tapes I Will Give You. Passing out seems like less work and a lot more relaxing.

Free Allergies Sneezing, watery eyes, runny nose, and if you act now, they’ll even throw in a little athlete’s foot!

See you next week!

Be Simple – Be Yourself – Pass It On

June 14, 2010

Do What I Say and No One Gets Hurt

You may wonder what a corny line from an old cops and robbers show is doing in a blog about network marketing. (If you’re younger than 40, you may wonder what a cops and robbers show is.)

Network marketing, contrary to popular belief, does not have to be a sequence of bad experiences, broken promises, over-hyped products and dreams that you’ve given up on. While that may have been your results, it doesn’t have to be that way.

Know before you go, do your due diligence and learn what you’re getting into. To know what to look for, go to and sign up for the free newsletter. In other words, do what I say and no one gets hurt.


John M. Fogg, author of The Greatest Networker in the World, says that there is a front and a back to everything. In network marketing, this means that along with the front side of the freedom offered, comes the back side of responsibility.

If you want to have time and money freedom, you have to be responsible for your time and money, for those around you, your company, your sponsor, the business partners you recruit to work with you, how you present your business, product or service, and how your business partners present your business and product/service.

Through duplication and leverage, the responsibility that you take for those around you turns into freedom. Freedom of who to work with, freedom of when to work, freedom of not having a boss to dictate your schedule, freedom of being in charge of your income, the freedom to fit your business into your life instead of fitting your life into your work or business.


You would be hard pressed to pick up any book on network marketing by any author and not find some mention of personal growth or personal development.

We all come to the start of our career in network marketing with certain skills already learned and others that we haven’t learned. In order to grow our business, we have to grow our skills and our attitude. This was as true in my brick and mortar business as it is in my network marketing business.

Part of responsibility and part of duplication and leverage is helping our business partners grow into what they want to become in this business. To help them grow, we have to keep growing ourselves so that we become the leader that can help them become who they need to become.

”You can have everything in life that you want if you will just help enough other people get what they want.”  – Zig Ziglar

Be Simple

If you’re just getting started in network marketing, you probably think I’m off my rocker. BE SIMPLE, what the hell’s he talking about? I have to learn all about the products we sell, I have to learn the do’s and don’ts of this company and this industry, I have to be familiar with what I can and can’t say, I have to know all 42 objection handlings (42 is a made-up number, your company may have more or less), I have to know when to close the deal, there’s 40 gajillion things I have to know to do this business, how can you say “be simple.”

You’ve probably heard the old saying, KISS – keep it simple, stupid. It’s an old saying because it’s got some truth to it. There really is power in simplicity.

In order to utilize leverage, you have to have duplication – duplication of the successful factors of a business – promote, get others to promote; sell, get others to sell; recruit, get others to recruit; lead, get others to lead. What’s the best way to get others to duplicate the success factors? Keep it simple.

Be Yourself

If you have an awesome sponsor, you’re going to be sorely tempted to imitate him or her and do exactly what they’re doing. There’s nothing wrong with that when you’re getting started, you have to start somewhere, and you will learn a ton from them. But don’t become them, you are not that awesome sponsor; you are yourself, a unique and amazing individual.

In this business, we have the freedom to develop and discover who we are and how to present our product, service or opportunity in the way that feels right and true to our own selves. Be true to yourself and people will listen to you.

Pass It On

Just to hit on the last part of my title. To succeed in network marketing, you have to pass it on. If you’re being yourself, and keeping it simple, when you pass it along, people will listen and some will act – those are the ones you’re looking for.

Not everyone is going to “get it,” not everyone’s going to act, but the more you pass it on, the more will say yes and the more your business will grow.

Set A Good Example

Follow like you’d like to be followed.

Lead like you’d want to be led.

Talk to others the way you’d want to be talked to.

Do unto others the way you would want others to do unto you.

Help others find their path to success.

Never give up on anyone unless they tell you to.

Where Does The Simplicity Start?

Good question, some people would say it starts with being a great recruiter or an amazing salesperson or having a great story. I think it starts before you sign the agreement with the company you’re going to work with.

Do you think people would be more likely to sign up for a business or a product if you’re uncertain about your facts and where the company’s been or where it’s going? Or if you had certainty that your company is awesome and the product is a proven winner? Obviously, if you had that certainty, people would be more likely to trust you and want to do business with you.

How do you get that certainty? Know your company, know your product, know what to look for.

The best way I’ve found to know what to look for is the email series called “7 Days, 7 Insider Secrets” email newsletter. Go to and sign up for this free email series.


Great Truths That Little Children Have Learned:

1) No matter how hard you try, you can’t baptize cats.
2) When your Mom is mad at your Dad, don’t let her brush your hair.
3) If your sister hits you, don’t hit her back. They always catch the second person.
4) Never ask your 3-year old brother to hold a tomato.
5) You can’t trust dogs to watch your food.
6) Don’t sneeze when someone is cutting your hair.
7) Never hold a Dust-Buster and a cat at the same time.
8 ) You can’t hide a piece of broccoli in a glass of milk.
9) Don’t wear polka-dot underwear under white shorts.
10) The best place to be when you’re sad is Grandma’s lap.


June 7, 2010

Who Wants To Duplicate

Whether you’re a network marketing veteran or you just signed up with your first opportunity, you’ve probably been told that the big money comes from duplication or that everything we do has to be duplicatable.

Duplication gives you leverage which multiplies your time, effort and money (instead of your blood, sweat and tears). For more on leverage, see my earlier post “What Else Do I Need To Know.”

Too many people, I think, believe this means to do everything exactly as your sponsor, mentor or trainer does everything. Even though I can already feel the slings and arrows headed my way, I disagree.

But I Don’t Want To Be Like ______

I spent several years trying to figure out why it seemed like I was doing everything that my sponsor asked me to, but it just didn’t seem to be happening for me. Of course, there were all those things that they told me to do that I just wouldn’t do; like harassing, haranguing and hassling my friends and family to come to a meeting or let me give them a presentation.

I would have rather failed than do that. I didn’t do that with my earlier electronics business, why would I do that with my network marketing business. With my electronics business, I told all my friends and family that I was in business and what I was doing and they came to me when they needed something I had. Why wouldn’t I do the same thing with my network marketing business?

You can probably see why I didn’t want to be like _______ because ­­­­_______. Fill in the blank with whoever you didn’t want to be like; with whatever reason you didn’t want to be like them. Mine was chasing friends and family, what’s your “I don’t want to do that?”

The first key to understanding this for me was watching all the successful people up on stage giving their stories; some of them did chase their friends, some started there and moved on, some never did chase anyone. Hmmm, what’s that all about?

So, if duplication is not “duplicating everything your sponsor or mentor is doing,” what is it? Let’s kick off from there.


Duplication, according to the dictionary means the process of making an exact copy of something, or identically copied from an original.  It comes from the Latin duplicare “to double.”

So, if it’s not your mentor or sponsor you’re supposed to duplicate, what are we supposed to duplicate?

What Do Most People Mean When They Say Duplication

I get the feeling sometimes that too many people in this business actually think we should duplicate our mentor or sponsor. I’ve met people who started talking and acting like their mentor to the point that I started wondering where did Bill go, this guy looks like Bill, but he sounds like Mr. Mentor.

Just because Mr. Mentor has a spiel that works for him, doesn’t necessarily mean it will work for everyone else. It might, but if it’s out of character for you to the point where people wonder when and how you got possessed, it probably isn’t going to work for you. People like to feel like they’re talking to someone that cares about them; that they can know, like and trust. If you’re not being you, they’re not going to know, like and trust you.

What IS The Big Deal About Duplication

The big deal about duplication is that more so than any other business model, network marketing depends on duplication. What is network marketing? It’s the movement of goods or services to people via person-to-person or word-of-mouth marketing. It requires customers and it requires customer finders.

When I say that network marketing depends on duplication, I don’t mean can they duplicate you or duplicate exactly what you did or duplicate what the latest trainer on stage said or what the company literature says to do.

You want to find people who can find a few customers and a few more customer finders. That is what you want to duplicate, and that is the big deal about duplication. HOW you do that is not as important as whether you do that.

Michael Clouse says duplication is the ability to get someone to do something, whether you’re there or not.

So, to wrap up, can you train your recruits in a way that’s realistic with their current skills to talk to people about their business in a way that they will do whether you are there or not? In a way that people will get interested in the product or the opportunity?

Duplication and The Company You Work With

Aligning with my continuing theme of how to select a company to work with, you might ask “What does the company I’m working with have to do with the duplication that occurs under me?” Remember, to be successful, you have to have your team duplicating success. Or, in the words of Zig Ziglar, “If you help enough people get what they want, you will get what you want.”

If the company violates or doesn’t meet any one or more of the 12 critical success factors™, the likelihood that the company will be there to allow you to have duplication goes down with each missing factor. If your company survives and thrives, this allows the duplication to continue and grow. And we’re back to leverage and that long-term, stable, residual income.

Another point that enters in here is the training that your company makes available. Does it really teach you all about the product? Does you it make you aware of all the ways that others are using to make their business grow? Or does the training raise more questions than it answers?

To find out more on what questions to ask, go to and sign up for the “7 Days, 7 Insider Secrets” email newsletter. (It’s still free… )


People prefer to do business with those they know, like and trust. You can’t get that through mindless duplication! You’ve got to leave room for the personal in your system. You’ve got to establish yourself as someone who’s likable and trustworthy. And you’ve got to teach your downline to do likewise.  – Joan Linwood